Our highlight is applied to the areas you want to accentuate in your face; your cheekbones, the bridge of your nose, the cupid's bow, and right under the brow. Yes, where can't it be applied? In reality, it is a multiproduct that can be placed wherever you think it would look nice with a little extra shine, and where you would like to draw attention. We recommend applying it with the flat side of our Multi Cheek Brush. You can also use the Eyeshadow Brush to place Gloaming on your eyelid and other small areas. If you wish for a creamier highlight, you can mix the product with our Facial Mist or Facial Oil, then you create a creamier texture with the product.